![]() External delivery can include customers, clients or publicly, via websites and social media. DistributeĪfter finalizing the digital asset, it's ready to be distributed internally and externally. The collaboration process requires synchronized access to digital assets and the ability for team members to review, edit and approve changes in real-time. CollaborateĬontent creation often involves collaboration between multiple people. This could be a Photoshop or Illustrator file, a video file being edited, or just a Word document. The digital asset lifecycle starts with the creation of the digital asset. ![]() What is the digital asset lifecycle?Īll digital assets have a defined lifecycle, starting with creating the asset and ending when that asset is retired. Team members often collaborate on digital assets and combine different types to create new ones, such as using digital photos, graphics, and text files to create web pages and marketing materials. Large and small organizations create and share thousands of digital assets every day. ![]() What is a digital asset?Ī digital asset is any file that is created and can be stored digitally, including: ![]() Read on to learn more about what digital asset management is and why it's of value. Digital asset management helps organizations achieve increased value from their digital content by tracking, organizing, storing and distributing those assets.
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